How To is a Mexican digital marketing enterprise based in Mexico City.
When creating the branding for How To, we wanted to showcase the two most important aspects of the brand:
The first being the concept of communication inherent in social media, and the communication between How To and its clients. This aspect is represented in the logo as a speech bubble.
The second aspect is the name of the company itself, “How To” which is represented as both the question and the answer in the logo.
These two core brand values gave the Gallo Team a clear path to create an image which can represent both abstract ideals.
We created a graphic system to support the logotype that transmits a dynamic modern aesthetic
that characterises a digital marketing enterprise.
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