Marketing Collateral: Catalogs & Annual Reports
CAPABILITIES BROCHURE for RENBROOK SCHOOL | Cover and Inside Spread
Layout Design and Photoshoot Art Direction. This marketing piece had to convey the value of Renbrook in a community
where the public schools are considered highly adequate. Each spread addresses a specific point in the private versus public school debate. The cover is a spot gloss illustration of the campus to emphasize the idyllic setting.
where the public schools are considered highly adequate. Each spread addresses a specific point in the private versus public school debate. The cover is a spot gloss illustration of the campus to emphasize the idyllic setting.
ANNUAL REPORT for MASSACHUSETTS AUDUBON SOCIETY | Cover and Inside Spread
Proposed concept and design; merging nature with humankind's impact, using the contrast of illustration and photography. The project had a low budget, so the design has a full color cover, with a 2 spot color interior.
CATALOG for EXPLORICA TRAVEL | Interior Spreads & Posters
Catalog re-design had to support the new tagline: teacher-loved tours. Vignettes of travel ephemera, layered with photos of location-specific items, convey the nostalgic feeling of travel. The client also requested output of the full pages as large posters for their office.
ANNUAL REPORT for ICIC | Cover and Inside Spread
ICIC (The Initiative for a Competitive Inner City) wanted to showcase the research that occurs throughout the year, as well as the financials, without the time and cost of a photoshoot. Existing, low-res images were used as patterns, which also visually implied a volume of work completed during the year.
