Above: Azan Cigars print ad featured in the Jan/Feb 2014 issue of Cigar Snob Magazine.
Above: A close-up shot of the three Azan blends featured in the ad.
Above: Photographer Osiris Ramirez setting up the "money shot" for final print ad.
Azan Cigars, a no-nonsense cigar making company, begins 2014 launching its first national print campaign. After meeting with owner Roberto Duran and understanding how he wanted the brand positioned, we Cigar Package Design came up with the the following core message – “No Leather, No Chocolate, No Frills”. This refers to taste notes and profiles many cigar tasting panels often refer to. But most important, this message keeps true to the company’s classic cigar making approach.
