Catxalot is a small Swedish brand that sells a variety of products based on seaweed.
They harvest the raw material using a manual method and without any chemical treatment. With a vision to teach the multiple benefits and uses of seaweed, they also hold events like workshops and host seaweed safaris.
Because of the brand's constantly expanding range of products and activities – I chose to create a minimalistic design that incorporates subtle elements of the sea as it is the base for all their work and so as not to limit the brand from further expanding in the future.
Original seaweed photography by Oscar Mattson.
