In a historical period so attached to visual stimuli, information, news and more generally visual communication have to face the consequences of digital devices and the surplus of images. "Ride to Rise” is the story of a faked dictatorship which focuses its communication on authentic past Propaganda: the wheel, one of the primordial inventions of humanity becomes the symbol of the regime and its visual identity is exasperated with the presence of the circular polyhedric tool.
The contamination of the wheel in the image of the empire focuses on the absolute veneration of this symbol and depicts its admirers in the rise towards a new, anachronistic era of unrevealed despair.
The contamination of the wheel in the image of the empire focuses on the absolute veneration of this symbol and depicts its admirers in the rise towards a new, anachronistic era of unrevealed despair.
"Manifesto"
"Anachronos"
"O-Bólos"
"Progressum"
"Post Manifesto"
"Trinitas" / "Rigor" / "Communitas"
The functionality of Propaganda is often linked to obsessive repetition. It can be the repetition of words in which the audience finds its identity, in the choice of a colour or a symbol. The persistance of a message gets gradually inculcated in people’s heads and even the constant use of a certain aesthetic can potentially become Propaganda.
The functionality of Propaganda is often linked to obsessive repetition. It can be the repetition of words in which the audience finds its identity, in the choice of a colour or a symbol. The persistance of a message gets gradually inculcated in people’s heads and even the constant use of a certain aesthetic can potentially become Propaganda.
Fiat poster from the 60s, rearranged for Propaganda purpose
"Infinitum Progressus", kynetic installation
The rudimental engine formed by two wheels is the future and present of the empire.
Every wheel has a a function, every wheel is essential in preserving the rise of a new era.
Every wheel has a a function, every wheel is essential in preserving the rise of a new era.
"Luce", video installation
The Istituto LUCE (L’Unione Cinematografica Educativa) has been in Italy one of the main sources of information during Fascism. The daily newscasts were diffused in cinemas before movies and, just like nowadays news, talked about different topics.
LUCE has been the tool to unify and control a country.
LUCE has been the tool to unify and control a country.
Project last exhibited in Berlin (2018) - "RE:" - BTK
