"Now all you need is..." Boscolo Hotels

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"Now all you need is..."

communication concept for wedding service of Boscolo Hotels

Category: Communication Design, Art Direction, Video recording, Photography, Editing

Client: Boscolo Hotels
Link: http://www.boscolohotels.com
Agency: Freelance

Location: Blitz Bovisa - Milan, Italy
Year: 2015

Boscolo Hotels: for a clientele of high profile and inspired by the best services, elegance and courtesy in the typical Italian style can be considered ambassadors of Italian life-style in the world.

Concept of a communication campaign for wedding service of Boscolo Hotels.

The brand ask to relaunch their "wedding product" giving me this brief: "Every hotel has a different style (Milan is a modern party, Rome is scenic and very worldly, Budapest is a royal wedding, etc.), but all the marriages are united by the Boscolo Hotels organization. How do you communicate this diversity and at the same time the common wedding planning service of Boscolo?".

Visual styling
As soon as I was assigned to this work I immediately thought to create some mood boards about the target and the locations. I then define some value as a starting point for the campaign:

- Boscolo Hotels is the Italian spirit;
- Luxury has always been characterized by its attention to detail;
- Marriage is love and also an important event of a couple.

The idea

In a wedding "all you need is love" of course, but for a great story it takes a big wedding like the Italians do. A great union between the spouses and the company, which will also be present in the plunge.

So after I have been define the values of my campaign I went at Blitz Bovisa in Milan to use their products as props for the photographs of the campaign. Each photograph is a different city where Boscolo Hotel provides a wedding planner service.

The goal

Make it clear to the public that for a perfect wedding is important not only the love of the couple, but also the location and organization of the event, which also need to be breathtaking. Like Boscolo Hotels can do it.

I tried to convey this message to the company with a presentation of what could be the campaign through advs and an example of video pill (which could be used online or offline).

Camera: Nikon D3200
Softwares: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Premiere CC, .
Music: "All you need is love" The Beatles - Rafael Dengra, Violín; Irina Veselova, Piano.

Link: https://www.youtube.com/watch?v=SzHaz3ps2SQ