When the Apple TV was released last year with it’s new App Store, Dylan DePass, Sr Computer Scientist, was intrigued. Could we leverage Adobe Experience Manager (AEM) to create or manage content in an Apple TV app? Dylan was able to not only create or manage content in an Apple TV app, he was able to show how AEM could actually create an Apple TV app. The Adobe Primetime team was duly impressed and connected us with Deloitte who were building a solution for media companies using Adobe Primetime to deliver content across all screens. Having an Apple TV solution would be a perfect addition. Deloitte, an Adobe partner, debuted their new solution this year for customers called MarketMix for Media. This solution brings over-the-top (OTT) functionality to media companies, effectively allowing them to go direct to consumers. So instead of relying on cable companies to distribute their shows, media companies are now able to deliver their content to consumers. It’s a turn key solution to deliver personalized content to consumers directly from the source.

David Benge, Lead Computer Scientist, and Dylan DePass, Senior Computer Scientist, joined Deloitte in Las Vegas at CES for the launch of their Market Mix for Media solution. They integrated their code to extend the reach of Market Mix for Media to Apple TV devices. 

The Deloitte team was also impressed that the Adobe@Adobe team was able to deliver this new functionality so quickly before they were about to launch at CES. Kevin Towes, Principal Business Development Manager for Adobe’s Media & Advertising Solutions said, “Once again - the Adobe@Adobe team knocked it out of the park for our customers, our sales team and our most strategic partners.”

To see a demo of the technology head over to the We.retail demo video. To see more about Deloitte’s MarketMix for Media watch the video above.