Connection
Backus Children's Hospital
Backus Children's Hospital
Art Direction / Copywriting - Max Nagro
Insight - Mothers have an inherent connection with their children and can actually feel what they do.
Big Idea - Using children’s art to represent their suffering visually and at the same time highlighting what the parent would feel if they were to be hurt.
Big Idea - Using children’s art to represent their suffering visually and at the same time highlighting what the parent would feel if they were to be hurt.