This was a Promotional campaign college project of Nescafe. Being "A BREW FOR EACH OF YOU" as the SMP, the main strategy was to showcase the stick sachets as energy bar and the sachet which wakes people up and even reduces their stress. The main idea was to use the concept of James Bond for the campaign. The characteristics and style of bond are reflected in the creative deliverables( press ads. and retail ad.).
The main idea for the press ad was to take three actors who reflect the characteristics of James Bond.These actors are holding the sachet as an energy bar. Two horizontal and one vertical press ad was designed as the deliverable.
Another deliverable was to create a Digital ad where I designed a selfie contest wherein the people can upload a 'James Bond style selfie' and the person with maximum likes will get a chance to win exciting prize.
