The Plymouth & Brockton (commonly known as the P & B) street railway system has been the go-to choice bus line for fares across popular Eastern Massachusetts destinations.
I generated a modular pattern system by pulling out angles and corners from the final mark and (with a loose grid) applied the patterns at random across any elements the brand puts forth.
Visual style aside, there are also some re-designed considerations put in place: people would be able to scan the printed schedules with improved accessibility from left-to-right thanks to highlighted dividing rules connecting location to arrival time depending on the trip direction. Desk tickets would have a variable (modular) watermark to prove validity along with a QR drivers would be able to scan.
