Liquorice concept and package design
A consumer insight based concept and contemporary and premium packaging solutions for LAKRITSI - Fine Finnish Liquorice
Challenge Fazer aimed to develop a relevant and differentiated liquorice concept that can make Fazer liquorice an international success story.
Approach Combining market data and insight with Fazer brand strengths, creating a number of concepts with Fazer team for consumer and stakeholder validation. The chosen concept, Fazer LAKRITSI was further defined and a packaging line was designed to meet the requirements for the chosen concept and brand targets.
Result A consumer insight based concept and contemporary and premium packaging solutions for LAKRITSI - Fine Finnish Liquorice.
Benefit Relevant concept and strong visual concept for packaging, which raises fine liquorice to a delicacy equal to chocolate.
