Using endorsement from the city's local rugby club and specific team members. Also included: adverts on buses, stadium newspapers and a radio campaign.

Anti-litter campaign designed to match a nationwide campaign to reduce mess left from gum.

Recycling sub-brand for Gloucester City Council. This layout with image and "it isn't over until…" tagline could be applied to any waste the council wanted to promote. So, at Christmas it was christmas trees. Other times it could be waste food or waste paper.