Neo-Fanfare 9x13
Logo design for an unique music ensemble
Neo-Fanfare 9x13 makes musical theatre without words, a new form of music based on the Dutch "fanfare" (marching band) tradition. This group of cool musicians asked our studio to design a logo for them. A straight forward question, but how to capture "neo-fanfare 9x13" in one image? And how do you translate their question to make it playful, abstract, eye-catching and artistic?
Please scroll down to read a bit about our approach and process before jumping straight to the result.
Please scroll down to read a bit about our approach and process before jumping straight to the result.
Process
Color analyses of the live-performance and keywords
Important for us - as a starting point - was to look at the live-performance of the 9x13 ensemble and the way they dress. Characteristic are the colorful outfits with all the fine details like the aiguillettes and epaulettes. We translated the 9x13 in Roman numerals (IX x XIII) and turned them 90° degrees clockwise. Therefore creating the reference to the classical fanfare jacket.
The result is a playful logo that can be used in minimalistic black & white as well as in the bright colors of 9x13. As a start the new identity is used for their merchandise, animations and on the big drum!
Result!
Logo image and usability IX x XIII
The logo without text next to one of the ensemble members
The logo image with text
Logo variations
Merchandise
Silkscreen hoodies with shiny gold prints
Silkscreen preparations with a nice amount of bio gold ink
Gold on black IX x XIII
The silkscreen result
Animated version
Logo animation that will be used in their videos
Sticker version
The logo on the big drums of the ensemble
Live performance picture with bassdrum logo
Thank you for watching!
-x- Duel
