NBA House Rio

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Branding no esporte . Sports Branding . NBA Brands and Basketball Brands

Client: NBA
Year: 2016

[en]

NBA took advantage of Olympic Games in Rio de Janeiro to bring to locals and tourists the NBA House - an open space to the public that gathered some of the basketball world and the entertainment basketball experience with a lot of technology and interactivity The tradition began in the London Olympics and two editions took place in Madrid during the World Basketball Championship (2014) and in New York during the All Stars Weekend (2015).

Octagon was responsible for the overall production of the NBA House. 80,000 people visited the space that was open to the public for 10 days only, during the Olympic Games.

New color pallete: NBA in Brazil

[EN] About:

Ricardo Carvalho is a brazilian Designer focused on branding and visual identity for Sports, Entertainment and Tourism brands with more than 8 years of experience as a creative director. His knowledge in Design, Branding, Typography and Architecture has helped the development of communications and marketing projects in South America and Europe. Currently works as a Branding Consultant and as a Designer at Octagon Sports, a global sports and entertainment content marketing arm of the Interpublic Group of Companies.