Gaming isn't just an addiction, is an attitude. And this attitude was all it took to develop this rebranding's concept. Micromania was a videogaming store located at Faro's downtown some years ago. Yes, "gaming", because they didn't just sell video games and all related stuff. They organized gaming tourneys and related events. The real deal with this brand was to call teen public's attention and to spread it ahead using some of the necessary tools for the effect (merchandising, power and incisive innovating concept, etc).