Amy Thorne's profile

Know Your Audience

App Design
Know Your Audience
'Know Your Audience' is an iPhone application that visually educates British creatives to the cross-cultural differences in design. With communities becoming extremely multi-cultured it is important to understand the traditional values and characteristics of global societies in order to increase cultural awareness.
 
Through the use of symbols, the app allows the user to explore a visual picture of a selected country, educating them of specific characteristics within the target audience. With such diversity within global design I felt this was a strong, visual solution to the education of cross-cultural design encouraging designers to get to 'Know Your Audience.'
A short video to show how the app works:
Exhibition boards within the graduate show:
Know Your Audience
Published:

Know Your Audience

An iPhone application that allows designers to understand how visual languages relate to different audiences.

Published: