Fully Filmy a Movie Merchandise Brand, Based out of Chennai, with its brand new store opening in one of the biggest malls in the city needed its interiors to reflect the essence of the brand as well as the city it resides in.

Keeping these two factors in mind, the creative was designed with Chennai's biggest icon Rajinikanth and the city's most popular landmark's making it what it is today. Also the vibe of the store being envisioned by the architect to be kept fresh, straightforward and contemporary, the interior wall creative was designed to accentuate an already vibrant and energetic store. The colours chosen for the creative were to compliment the other primary shades in the store , which was predominantly yellow, (that of the brand), blue and wooden shelves and display. The style of the creative reflects retro that gives a pop effect to the whole atmosphere and more importantly like the range of products, the brand wanted the store to be relevant today, yet having its roots in pop culture from the past.