User ExperienceProposal iCoke(video length: 3:56 English). Example of proposal prepared with the collaboration of BetyByte in 2005 for Coca-Cola global team based on “El Movimiento Coca-Cola” user experience. The concept was further known as “iCoke”. iCoke was a project to build a worldwide online community. It is a good video to see what the user experience was in EMCC: avatar, content channels, communication services, online multiplayer games, and prize catalogue from top brands based on PinCode redemption.