Hot Mess
The Alcohol Remedy Truck
Unwind the night
PROBLEM
Drunk driving is not a matter to be played with and simply by eating certain foods, one can significantly reduce one's insobriety. The morning after drinking can also be a struggle but with the right foods, one can feel better right away.
SOLUTION
“Hot Mess” is a food truck concept that aims to reduce insobriety after a night out as well as cure the next day’s hangover. The branding for this project reflects the young, quirky, and eclectic style those who enjoy the city nightlife.
VOICE: Fun, quirky, humorous.
Drunk driving is not a matter to be played with and simply by eating certain foods, one can significantly reduce one's insobriety. The morning after drinking can also be a struggle but with the right foods, one can feel better right away.
SOLUTION
“Hot Mess” is a food truck concept that aims to reduce insobriety after a night out as well as cure the next day’s hangover. The branding for this project reflects the young, quirky, and eclectic style those who enjoy the city nightlife.
VOICE: Fun, quirky, humorous.
