Fashion Killing

Performance art 1960s Dior protest art direction joana vasconcelos

Art Direction in Fashion & Performance Art

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Fernando Milagres, Leonardo Alencar, Luhana Baddini, Rogerio Aredes, Soraya Bussiki

MODEL: Luhana Baddini

EN: Fashion project done in a group for the 1st semester in Art Direction. The project was inspired by Joana Vasconcelos, Dior and the 1960's with a performance aesthetic. The idea was to create a fashion show performance in protest to the deaths of the homeless in São Paulo with a rereading of Dior's 1960 look. The look chosen was designed by Yves Saint Laurent when he was in the house of Dior. The garment and accessories were also created with a recycled blanket that is mostly used by homeless people in Brasil to stay warm during cold winter nights. The fabric itself of the blanket gives a tweed vibe being that it's also made from recycled fabric material. The choice of mixing the high and low and of a riot came from Joana Vasconcelos's aesthetic, in her art she usually mixes different types of objects to create a feminine protest. For example, she created sculptures of high heels made from pots and pans. As for the performance the model wore the garment with sacks of fake blood incorporated on the dress. She walked on an improvised runway in a classroom for all the classmates, professor and dean. The catwalk was covered with newspapers, cardboard and scraps of the same material from the dress. As she walked the runway in the classic back and forth form, a contemporary Dior Haute Couture show was projected on her. Once she was back in the middle of the runway she handed strings that were attached to the sacks of blood to the viewers in the front row to pull. As they pulled the strings, fake blood fell on the garment and floor, giving the killing sentiment. To finalize the show the model released a litter of blood from her Dior bag that had holes on the bottom and walked out of the classroom, releasing a trail of blood.

PT: Projeto de moda feito em grupo para o 1º semestre em Direção de Arte. O projeto foi inspirado por Joana Vasconcelos, Dior e época 1960, finalizando com uma estética performance. A ideia era criar um desfile de moda com um protesto à morte dos moradores de rua em São Paulo com uma releitura do look da Dior da época 1960. O visual escolhido foi criado por Yves Saint Laurent, quando ele estava na Dior. Desde o vestuário e acessórios foram criados com um cobertor reciclado que é usado principalmente por moradores de rua no Brasil durante as noites frias do inverno. A escolha de misturar o high low e protesto veio da estética da Joana Vasconcelos, em sua arte, ela geralmente mistura diferentes tipos de objetos para criar um protesto feminino. Por exemplo, ela criou esculturas de sapatos de salto alto feitos de panelas. Quanto a performance a modelo usava a roupa com sacos de sangue falso incorporados sobre o vestido. Ela andou em uma passarela improvisada em uma sala de aula para todos os colegas, professor e coordenador do curso. A passarela foi coberta com jornais, papelão e retalhos do cobertor. A modelo andou pela passarela de forma clássica, e durante show da Dior Haute Couture contemporâneo foi projetado sobre ela. Uma vez que ela estava de volta no meio da passarela ela entregou cordas que segurava os sacos de sangue para os espectadores na primeira fila puxar. Quando eles puxaram as cordas, sangue falso caiu no vestido e no chão, dando o sentimento de morte. Para finalizar o show a modelo estourou um saco de sangue dentro de sua bolsa Dior que tinha furos no fundo e saiu da sala de aula, liberando um rastro de sangue.

Dress, Gloves, Turban and Bag: Rogerio Aredes
Dior Letters on Bag: Luhanna Baddini

Fashion Killing

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Fashion Killing

Art Direction Project in Fashion & Performance

Creative Fields