The Finger Manifesto is a particularly witty manifesto that explains the proper use of the middle finger. The poster is double sided, with a bird on each side, so that as the poster is flipped to continue reading, the viewer is participating with the manifesto in flipping the bird. Thus, the poster has the capability to be interacted with by the viewer numerous times without the interaction affecting the message. The buttons were created upside down and the brochure was made into a flip book so that the idea of flipping was carried throughout the campaign.