Carolinas Association of Advertising and Marketing Professionals. The board for the Carolinas Association of Advertising & Marketing professionals decided it was time to focus efforts on developing a new membership
brochure for the association. The first step was to focus on what members and prospects wanted and needed in  an association. The association applied marketing hours for the development of a member and non-member survey. Once these results were in, the association put time into creating a brochure that was informative but also played off the “CAAMP” theme. The following programs are examples of gaining member feedback and
promoting brand awareness.
- CAAMP member/ nonmember survey
- CAAMP membership brochure