Style guide book view: https://issuu.com/aaaguilar/docs/toysoldierstyleguide
A style guide to the branding of Toy Soldier Vintage Franchise retail shop. The voice and tone are friendly and helpful to create a clear consistency of the brand. The Toy Soldier Vintage Toy Franchise narrative is a representation of nostalgia, innocence, and newfound-shared memories.
The style guide intended as a reflection of the brand and the brand's consistent concepts. The goal is creating the Toy Soldier environment in a style guide.
The introduction demonstrates tone of the brand. The text is placed as a readable element and comfort to the eyes.
The company desires a brand that relates as an authentic franchise. Reliving childhood is the brand's mission. The plastic soldiers add as an asset to the introduction page. Plastic toy soldiers and images are intended for nostalgia.
Typography for the franchise is bold for ease of reading. Additionally, old style font is a primary header for decorative vintage appeal.
Headlines for the book are separated by color and image to introduce the next chapter of the page. Vintage toys are color coordinated with pages.
Toy soldiers enhance the color choices. Each color represents a toy soldier with Pantone, Hex, RGB, CMYK, for ease of color preferences.
Insert page for next chapter of the book. The red is a highlight color that matches the airplane.
Logo application tells the viewer of the proper direction to the use of the logo. The do's and do not of the logo assist with complete consistent brand appearance.
Sample logo applications assist the room available around the lettering. Samples of the brand are seen on t-shirts and mobile advertising. The brand was suggested logo placement with examples.
A miniature vintage car matches the next chapter of the book. It is imagined that the car was one of the target market childhood toy.
The brand needed a list of colors and textures to match all retail environments. Bold colors are available in many childhood toys and adding bold colors to the brand assist with nostalgia.
Brand advertisement has a sample of logo placement. Required is a clean background to take-in the vintage image. Imagery is of happy family and fun environments. The brand recommended images with smiles and joy to create a happy atmosphere.
The back page of the book explains the brands position. References are listed in the style guide.
