Back in 2014, in Switzerland Samsung wasn't wellk-nown for its home-appliances.
In order to change that, we’ve used Samsung’s wide-reaching social media channels and
put the WW9000 washing machine at the center.
The Idea: Hashtag-Lotto. A lottery that, for the fi rst time, was played via hashtag
across all channels. This on Facebook, Twitter, Instagram and YouTube.
The WW9000 was the prize and at the same time served as the lottery drum. 6 video clips presented not only the drawings, but also the benefits of the WW9000.
All the clips from the campaign.
This campaign was created at Leo Burnett Switzerland, Zurich.
My role on this project: Conceptionist, Copywriter
