D&AD brief
DESPERADOS, Tequila Flavoured Beer
Challenge:
To create an experience that leaves young people (18-26) remembering Desperados above all the other alcohol brands. We want people to really experience the life of a Desperado- fearless and daring.
Introducing Desperados Dare Day. Desperados challenges people to be brave, show their courage and be a desperado. To enter the event, you will have to get through Mexican themed dares such as eating one of the worlds hottest Chillis. Only the bravest will succeed, and the true Desperados will get into the party of their dreams.
POSTERS:
These typography-driven posters will be placed in clubs, bars and around the city. They are fun and grab young people’s attention through a challenging question with hidden messages. People will have to go to the Desperados website to get more information on the seemingly myserious Desperados Dare Day.
WEBSITE:
People can sign up to Dare Day here by pledging to being a true Desperado. This allows people get clues and further details about Dare Day.
REBRANDED BOTTLES:
Comes in 4 packs and singles. The new bottles are inspired by the Desperados Dare Day event and will be available in stores just before the actual event. The designs can be kept as new branding for Desperados bottles as it is not labelled for Dare Day, just inspired by it.
STICKERS:
