The fourth PICT kit highlights promotional products that benefit a good cause and help those in need, both in the United States and abroad. These products help fill stomachs, minds and hearts, as well as fulfill dreams and potential. This led to an overarching creative theme of FULLfill, a play on the words full, fill and fulfill.
Products included a tote bag, a customized t-shirt and a canvas sunglasses case. Each has a giveback component.
The copy takes on an aspirational tone, which provides a striking counterpoint to the bold, raw design of the packaging and materials. Inspired by the products included, the design adopts the rough stencil of FEED, the military-inspired style of Combat Flip Flops and the artisanal wholesomeness of WORK+SHELTER. These components work together to create a strong message about the kit, what it represents and how Staples Promotional Products can fill this niche.
Brochure
Wrapping Band
Sunglasses Case Insert
Packaging Sticker
T-shirt
Tote bag
Pre-reception Email
Post-reception Email
