News LTD
Motion graphic sequence
Motion graphic sequence
The Australian (News Limited) recently launched a cross-platform advertising unit called PACE and commissioned Wax Interactive to create the launch video. I worked with the Wax guys on the motion graphic elements of the video.
PACE - which stands for Projects, Activations, Content and Events - will offer advertisers content generation, project management, campaign activation and events management.
The video, initially screened at a media breakfast event called Mining the Digital Future, will roll out across The Australian's multiple advertising sales platforms, including iPads and online.
PACE - which stands for Projects, Activations, Content and Events - will offer advertisers content generation, project management, campaign activation and events management.
The video, initially screened at a media breakfast event called Mining the Digital Future, will roll out across The Australian's multiple advertising sales platforms, including iPads and online.
