Mr. Bones is a fictional brand of milkshakes.
It is an experiment on how to apply illustration to packaging design and branding.
The main elements, the character, the brand, the flavours, the texts... are hand-drawn.
Mr. Bones, both brand and character, represents the playfulness of the flavours and the strength of the milk.
And yes, it glows in the dark.
This project was made under the tutelage of Philip Stanton at BAU Design School Barcelona.