唸啥咪歌 What are you singing?|Album packaging

唸啥咪歌 What are you singing? -- 唸歌音樂專輯創作企劃
國立雲林科技大學 視覺傳達設計
105級畢業展 參展作品


2016 台中A+創意季 數位媒體設計類 金獎
2016 高雄放視大賞 行動應用類-數位影音組 金獎
2016 臺北新一代設計獎 金點新秀年度最佳設計獎 入圍
2016 雲林科技大學創新圓夢計劃 銀獎

_________________

About Liam Kua
唸歌是一項傳統技藝,早期在台灣蓬勃發展。唸歌有以下特點:演唱者會在街頭表演,常伴隨著樂器自彈自唱,較普遍的樂器為月琴與大廣弦。半說半唱,即興演出是其不拘束的特殊性格。唸唱內容多半是民間故事、神怪傳說,也有以日常生活作為主題的歌曲。唸歌搭配不同的行業有不同的發展,電台與賣藥是最常見的形式。

Liam Kua, a traditional craft, early flourished in Taiwan. The following are features of Liam Kua: The singers perform on the streets, and often play instruments along with singing. The more common instruments are yueqin (a lute with oval or octagonal sound box) and daguangxian. The singers who “liam kua” and ad-lib show their special characters. Folk tales, gods and legends, and also everyday life as the theme songs are Liam Kua’s content. Liam Kua with different industries has different development, especially adios and medicines are most common forms.

_________________

Album packaging design
「唸啥咪歌」是一項音樂專輯的創作企劃。從內到外(音樂到包裝視覺與MV製作)來改造唸歌,用能夠吸引年輕人的概念手法重新詮釋一般人認為傳統的事物,藉以達到我們的設計目的。

"What are you singing" is an album of creative project. With remaking Liam Kua from inside to outside (music, visual packaging, and the production of music video) to attract young people and change people’s thoughts is our designed purpose.
Concept
「娛樂」是我們的設計概念,並延伸出「螢幕」作為創意點。螢幕節目,是現代人不可或缺的娛樂,人們透過節目傳遞出的訊息與外界聯繫、充實自己。然而在數位螢幕還未盛行的那個年代,唸歌扮演的就是這樣的角色,他說故事、報八卦,甚至有時候會有休息十分鐘的廣告時間。在那個年代,唸歌如同現在的螢幕,是個不可或缺的娛樂,隨著時代的改變,節目也不斷地改變,不變的是人們喜歡娛樂的心。所以我們將唸歌與螢幕做結合,更能呼應以新的方式詮釋唸歌。

"Entertainment" is our design concept, and extends "Television" as a creative point. Television is a necessary entertainment for people. People communicate with others and enrich themselves by messengers from TV. However, when television had not popular in that era, Liam Kua played such a role. Liam Kua said the story, newspaper gossip, and even there was a break of ten minutes during advertising time sometimes. At that time, Liam Kua as television was a necessary entertainment. With the change of times, the programs have also been constantly changing, but people still enjoy entertainment. So we combine Liam Kua and television, and use the new way to express Liam Kua.

Lyric book
歌詞本使用手工線裝裝訂,封面採用變圖卡製作,同時與外包裝的黑條紋做出互動,期望營造出兩種變圖結合的效果。內頁則是使用多彩的拼貼去營造出新時代的娛樂感意象。編排上也刻意使用大字與小字的來回穿插,將唸歌粗獷不拘的個性表露無遺。
CD&DVD packaging
光碟包裝的部分則使用經摺裝的方式製作,外面兩層分別裝有CD與DVD,而中間則夾有三合院的立體紙形象。三合院是早期唸歌表演的場所之一,透過此場景的立體化想表達唸歌正是整張專輯的核心。
_________________

Information
企劃 Planning / 黃宇謙  張芳榕  王柏仁  儲見智  林恬安
設計 Design / 黃宇謙  張芳榕  王柏仁
音樂 Music / 儲見智  林恬安  楊秀卿

Thanks for watching!
Music video: https://www.behance.net/gallery/41689613/-What-are-you-singing-Music-Video
唸啥咪歌 What are you singing?|Album packaging
Published:

唸啥咪歌 What are you singing?|Album packaging

「唸啥咪歌」是一項音樂專輯的創作企劃。從內到外(音樂到包裝視覺與MV製作)來改造唸歌,用能夠吸引年輕人的概念手法重新詮釋一般人認為傳統的事物,藉以達到我們的設計目的。 「娛樂」是我們的設計概念,並延伸出「螢幕」作為創意點。螢幕節目,是現代人不可或缺的娛樂,人們透過節目傳遞出的訊息與外界聯 Read More

Published: