STEREO MINDS ®
BRAND IDENTITY
Stereo Minds® is a new company that produces and promotes live events and digital entertainment content focused on electronic music culture (EDM). It is specialized in offering the best content to the fans of the electronic music with the best possible experiences live, The discovery of music, communication, etc.
The development of visual identity was formed with two simple concepts (mind + music) that come from the brand. I have created a modern logo with geometric shapes that transmits the music movement. The selected proposal represents sound waves that create the symbol of a brain. The color palette refers to parties where neon lights contrast above the night.
The brand has two colors, the main color of the brand is fuchsia, an intense color that coexists with the electronic movement and a young public. In addition, it is used to reinforce the identity (fun, extroverted, young, risky, fresh).
