Reintroducing the magazine.
Branding Magazine's editorial team decided to differentiate content they’re publishing into two groups, and dedicate a separate website to each one them:
1. Premium content:
Interviews conducted and articles written by expert contributors, focusing on industry insight and in-depth analysis of trending topics in the world of branding.
assigned domain: brandingmagazine.com
2. ‘Regular’ content:
Daily design and advertising news from around the world. Generally short in length, with greater accent on imagery and video.
assigned domain: branding.news
Besides the addition of the Branding News website, the shift was to be marked with a redesign of the Branding Magazine website. Instead of making the two otherwise tightly connected websites visually completely different, we decided on an integral approach: emphasizing images and picking a different colorway for the Branding News website, while keeping the structure and elements such as the navigation, search and browsing by categories the same as Branding Magazine’s. This contributes to a smooth transition between the two websites, yet ensures the minimum amount of differentiation needed to reflect their individual nature and character.
