Campaign for National Dog Day (July 17th 2016)
After a lot of thinking, and a lot of good ideas, the creative team decided to create a digital bakery in which our bakers (content managers, community managers and designers) created personalized digital cakes for everyone in real time.
I wrote the copies for the teasers, but a lot of coworkers helped writing and designing during that day.
Copy: Prepare to celebrate your best friend.
Copy: We're baking a surprise for National Dog Day. Wait for it!
Copy: Don't miss our digital surprise to celebrate National Dog Day!
Copy: La Croquetterie is now open. Make your order on the comments of this image and share with your friends your personalized gift. Happy National Dog Day!
Copy: Thanks for celebrating with us! We're baking our last surprises for you.
