ROLE: Art and concept direction, visual design, user experience, video storyboarding
CLIENT: Maybelline Fashion Week Live From the Runway
PROJECT: Using Youtube, Facebook, Twitter, and Tumblr, the campaign drove traffic to the high-profile, premier event, live streaming of the Maybelline NYC fashion week shows on YouTube. The Facebook page allowed users to set up text notifications for events, learn about the designers, and read/write tweets about the events. The video functioned as the masthead for the YouTube homepage.
