DERAMORES RETAIL LIMITED
In-House Design
Brief — To produce visual content for print & web marketing campaigns, in addition to enhancing the existing brand, as part of an in-house design team at Deramores Retail Limited - The UK's largest online knitting retailer.
Creative Requirement — To enhance the company's existing brand by combining, striking lifestyle photography and minimalist colour palette, to create a sleek, accessible online-shopping experience that appeals to the current knitting demographic, whilst engaging prospective customers to achieve a broader target market. To translate marketing campaigns across various print & web platforms, ranging from magazine publications to newsletter emails, as well as POS displays, social media artwork and homepage updates.
Creative Solution — Utilising negative space as a key component, compositions become clearer and content specific, shifting focus towards featured products. In-house photography shot specifically for each promotion, in addition to luxury style artwork and bold, complimentary colour palettes (highlighting 'call to actions' in a concise manner), assists in creating marketing campaigns with a fresh lifestyle aesthetic. This generates a modern user experience akin to the blogosphere, where seasoned knitters as well as newcomers can aspire to, and essentially engage with the cohesive brand across various platforms.
Founded in the summer of 2010, Deramores is passionate about providing the highest standard of choice, value and service to knitters and crocheters all over the world. Stocking one of the biggest ranges of yarn and patterns in the UK with over 100,000 items from all the leading brands, including Sirdar, King Cole, Stylecraft and Rowan, they also produce an award-winning yarn range. For more information about Deramores Retail Limited, you can find the official website here
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