Brief — To produce visual content for print & web marketing campaigns, in addition to enhancing the existing brand, as part of an in-house design team at Deramores Retail Limited - The UK's largest online knitting retailer.
Creative Requirement — To enhance the company's existing brand by combining, striking lifestyle photography and minimalist colour palette, to create a sleek, accessible online-shopping experience that appeals to the current knitting demographic, whilst engaging prospective customers to achieve a broader target market. To translate marketing campaigns across various print & web platforms, ranging from magazine publications to newsletter emails, as well as POS displays, social media artwork and homepage updates.
Creative Solution — Utilising negative space as a key component, compositions become clearer and content specific, shifting focus towards featured products. In-house photography shot specifically for each promotion, in addition to luxury style artwork and bold, complimentary colour palettes (highlighting 'call to actions' in a concise manner), assists in creating marketing campaigns with a fresh lifestyle aesthetic. This generates a modern user experience akin to the blogosphere, where seasoned knitters as well as newcomers can aspire to, and essentially engage with the cohesive brand across various platforms.
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