Client: Capital One
An investment organization that exclusively caters to the corporate sector.
Requirement
A launch advertisement that focused entirely on the title of the organization, their core positioning values and range of services.
Insight and execution
Universally, One, marks the beginning of all numerical value. This obvious reality is a veritable truth in both a literal and symbolic sense. At the same time this insight directly associates itself with the title of the company: 'Capital One'. Thus the insight presents the perfect platform on which to illustrate the brand and its core value : Fostering growth.
The 1 Cent coin holds the lowest numerical value in Sri Lankan currency, hence why it has been used here to
symbolize the beginning of all growth.
Concept / Art Director : Ayesh Kumarasinghe
Creative Director : Namal Priyakantha
Copy Writer : Dawveed Senarathne
Creative Director : Namal Priyakantha
Copy Writer : Dawveed Senarathne
Client : LOLC Capital One
