The FD Bond is a tradable financial instrument, which can be gifted; transferred or sold at its maturity value.
The advertisement needed to highlight the product’s usp which is transferability. The TV ad illustrates the usp through the perspective of the product itself.
Concept / Art Director : Ayesh Kumarasinghe
Creative Director : Namal Priyakantha
Creative Director : Namal Priyakantha
Graphic Designer : Rajesh Nathan
Copy Writer : Chandana Prasanna / Saruli Muhandiramge
Copy Writer : Chandana Prasanna / Saruli Muhandiramge
Client : LOLC