The film opens on a protagonist standing against a limbo background talking to the camera. He is holding a tablet package box.
VO: This is an ad for Micromax Canvas P702 tablet. But you know what?
He waves his hands and makes the tab box vanish in thin air.
VO: You don’t need one. Not the ad. The Tab. Of course, you need the ad.
He produces a phone and a monocle magnifying glass out of nowhere. Starts seeing the phone through the glass.
VO: Well, if you enjoy watching videos on a pixelating 5 inch screen, then you don’t.
The camera cuts to a close-up of his hands. In one hand he is holding the phone, in one, the magnifying glass. He squeezes the glass and it disappears. With his thumb free now, he grabs on to the phone to play. His thumbs are battling each other while playing a First Person Shooter game.
VO: If you enjoy playing all the games battling your own thumbs, then you don’t.
He makes the phone float in mid-air as he’s watching a movie on it, another guy comes in and tries to watch the same thing but he is not able to because the screen isn’t big.
VO: If you’re all secretive and don’t like to share (More like, can’t share!), well then you don’t.
We cut to his mid shot and he is again talking to the camera.
VO: But if you do like to do all of it in all perfection.
He puts a cloth over the phone, taps it, and removes it to reveal the very tab box from the beginning.
VO: Then you do need a tab.
He reveals the branding of the box and presses against it, the box vanishes and the tab is revealed.
VO: More precisely, you need the Micromax Canvas P702.
We cut to a close-up of the tab’s screen where he shows off the features. His finger hovers above the tab and as he swipes left in mid-air, the screen on the tab changes.
VO: With features like a 7 inch HD screen, 4G connectivity, 5 megapixel camera and a 3000 milliamp battery…it’s the only thing you’ll ever need.
The camera cuts back to his face.
VO: Trust me. It works like magic.
He winks as the film ends and the Micromax logo appears.
