“Mumm is a platform that connects home cooks with those craving fresh well balanced meals and catering”
The one year old startup has been growing very fast needed an urgent rebranding. We first came up with a new slogan that can carry the brand for years to come. A core for the platform that can reflect its values: “Homemade Pride”. And with that, we took on the logo. The old logo was a bit forgettable in terms of overused colors and a limiting icon. We took the element we liked, which was the typography of the logo, and we created the following handmade illustrations that would reflect the DIY nature of the brand, Combining it with bold strokes of color to contrast for a more modern hip look.
Copy Writer: Sarrah Abdelrahman Art Director: Sarah Mossallam
M A N I F E S T O
It might make sense to many, that getting out is the best option.
But every so often you find someone, who sees things different,
while everyone may see something as mundane, this is exactly the place
where ther find opportunity.
In the old, they see upcycling
in the empty space, they see crops
in the over population, they see collaboration
and in the average, they see self actualizing
But they don’t just see these opportunities,
they first appreciate what’s in front of them, who they are, where they come from,
their doubt their own assumptions, change their perspective, see them in different light,
make friends with them, work their butts off to find what they need,
and work with them to get it.
and when that happens, everyone wins.
mumm,
homemade pride
