Cassandra provides rich data and insights into Millenial/Gen Y/Gen Z marketing for its clients. Additionally, they host events throughout the year for their clients to further enrich their findings. Their Unplugged series got a major upgrade this year by moving to intimate, informal venues for the New York and LA events. It required branding to reflect the theme of "But First, Kindness": tactile, handmade, recycled, made with love, and above all, the program itself needed to be a functional tool used throughout the workshops. Employing custom watercolor artwork done by the talented Wendie Hasler, the event achieved its goal of embodying the theme. All event materials also included the new logo I designed.