Ziva (Life) is a brand of lettuce and herbs, that we developed for the well known Slovene agricultural production company, Panorganic. The aim of the graphic design project was to convey the produce's USP - lettuce and herbs to reach the consumer alive, with living roots. We researched the market, strategically designed a differentiating, distinct identity and developed a brand, that inspires, creates communities and helps sell more than 10.000 heads of lettuce per day.
