This presentation highlights the process of developing a user planning document that describes users experience issue and their impact on the Marriott website. It defines appropriate research goals, and creates the related questions that subsequent research activities would work to answer. A nano research study was completed at the onset of the project to gain early insight into how users interacted with the Marriott website. This project was completed as part of a course in user research design as part of the requirements of the Kent State MSc. in User Experience Design.
