Brief: To develop a new triskele logo mark and visual brand identity system that would represent holistic health for my client's massage, healing therapy business. After an initial consultation with the client, the brand attributes for the identity system resulted in focusing on the two key visual words: spiritual and mystical.
Approach: The goal of the triskele logo mark was to incorporate the impression of friendliness, submissiveness, harmony and balance. This was achieved through the exploration of theory and design principles of shapes, resulting in the use of round circular shapes and horizontal like lines. The logo mark had to work in any colour as the client wanted to assign a unique colour variation of the logo mark to three staff members. The colours purple, teal and blue have been incorporated into the brand identity colour palette.
Result: We chose to use a watercolour theme and colour palette in harmony, which together would set the tonality of the two key brand visual attributes: spiritual and mystical. The client was very happy with the final outcome and I proceeded with designing the brand identity system across their office stationery items.
