Kampong Boys is a new business food stall that made its debut at the T&T Waterfront Night Market in Toronto. I was responsible for creating and building a brand and identity that would stand out from the competition. 

"Kampong" is the Malay word for village and my designs, illustration, photography and promotional copy ensured that the camaraderie, comfort value and culture was evident throughout the Kampong Boys experience. 

The logo is a traditional stilt-house while the accompanying print is reminiscent of Malaysian batik print. The logotype is hand lettered in the style of sign painting -- also a tradition less commonly seen today.

I was also responsible for most of the product photography. The dish is comprised of 7 different elements and I chose to incorporate some of the ingredients in the photography. This is because the dish, nasi lemak, is relatively unknown in Toronto and viewers would have a better idea of what it tastes like if they can identify familiar ingredients like garlic, shallots and chillies.

Frequent social media posts and collaborations with partners enabled the business to build a customer base and gather an audience online prior to the event. Posts were lined up everyday for a month, creating a steady flow of information and engagement with the online public.

I managed to source a batik-like print at a textile shop and this was used for our tablecloth and also as a photo backdrop on the side of our stall. The attractive print grounds Kampong Boys' identity as Malaysian and set them apart from other stalls at the night market.