Ohio is Putting the Advanced in Advanced Manufacturing
Experiential / Hannover Messe Booth
JobsOhio had a great opportunity to make a big impact at the Hannover Messe, the world’s leading industrial show. The United States would be the host country this year (a once about every 20 years or so year opportunity) and JobsOhio was determined to be THE state in the spotlight. We purchased one of the largest units in what we felt was the most strategically advantageous space in the Hall of the Americas and the we put our all into creating a bold, engaging and memorable environment.
We placed strategic communication pieces throughout the US + other county halls to entice interest and geo-fenced the facilities to begin communications with the show-goers before they even saw any of the competition.
Apparently, it worked. It worked so well that President Obama & the German Chancellor, Angela Merkel chose our booth as their background for the ribbon cutting ceremony, opening the Messe to the world.
CREDITS
Agency: JobsOhio
– Marketing Director Scott Hanley
– CD/Creative Services Manager Dave Demarchi
– Art Director Robin Roberts
– Copywriter J. Scott Mylin
– Marketing Manager Kelsey Porreca
– Visual Manager Anna Duee
Client: JobsOhio: Adv. Mfg. Sector
– Managing Director Glenn Richardson
– Sector Manager Karthik Avadhanula
– President / CIO John Minor
