D Ú Z S I T A M Á S M E R L O T R O S É
Packaging design for 2016 Merlot Rosé from the Dúzsi Winery in Szekszárd, Hungary. Dúzsi Tamás’s winery is one of the leaders of the gradually developing family wineries of the wine region Szekszárd. The largest part of the winery’s turnover comes from selling their rosé wines. For the packaging, our goal was to pick a modest and feminine color that is in harmony with the color of the wine. During our visit to the winery, we learned that hand manufacture is a very important part of the winemaking process, so we choose ‘hand-harvesting’ as a main graphic element for the design and created the little hand symbol with the dot. We wanted to keep everything very simple, hence the minimal typography in a circle shape. We also designed a little booklet which can be used for different marketing purposes and also, it gives a little more information about the wine for the customers.
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