A fresh twist on a classic summer treat: drunken berries combines fresh berries and aromatic herbs with a hint of gin.  With a refreshing flavor pairings such as blackberry lavender, strawberry lemongrass, and raspberry rosemary, drunken berries offers an "adult otter pop" as the perfect summer pick me up.

Product Packaging | Since Drunken Berries is marketed as an adult otter pop, the branding style featuring a whimsical and modern illustrative style featuring bright colors and clean illustrations. The use of flat illustrations and bright pops of color on a predominantly white base allows the package as a whole to stand out among the other products in the alcohol section of grocery retail. The final packaging illustrates the fun whimsical side of the drunken berries while retaining a clean sleek feel.

Branding Direction | Drunken Berries features a typographic logo utilizing lowercase “d” and “b” to create a minimal and modern brand. The addition of leaves bring a whimsical, fun element to the logo while furthering the illusion of the “d” and “b” being berries. With pops of color in the background to differentiate flavors, drunken berries’s logo can be replicated into a pattern that can be used for promotional materials and packaging. The effective repetition of the drunken berries’s logo creates a strong definitive brand identity. 

Check it Out | http://www.bethanyeap.com/#!drunken/ct23