INTENT/IMPACT: The copy quickly tells the customer about the New Year sale and provides a simple call to action. It also includes a promise for great skin, which helps drive the click and eventual conversion on an emotional level. Copy is written in brand voice and plays off the brand tagline, 'The Best Skin of Your Life Starts Here'. In the second module, the copy describes a web category of skincare products specifically for dry winter skin. It offers the customer a solution to their dry skin problems.