Teatro Regio Torino is one of the most important theaters in the north of Italy, the brief consisted in designing a campaign for the 2016-17 season keeping in mind two aspects: the institutional image of the theatre and the intent of making it more attractive for young people.
Poster #1
Process
The poster is divided into three levels: the orchestra pit with the violin, the stage with a dancer and her ballet dress and the scenography with the spotlight. Thanks to cardboard and its shadows the poster pops out giving tridimensionality to the project.
Details
The spotlight and the ballet dress.
Poster #2
Following the same idea of the first poster we used a terminology concerning cinema bringing it to the theatre world. Action (="azione" in italian) is the headline: the curtain opens, the show begins and... Action!
Thank you!
Designed by: Liuba Bialiayeva e Giorgio Corradi
