M-NET Movies is a brand with a great love for movies. So we came up with the tagline “We’re a little obsessed” to express this.

To bring this new positioning to life, we captured the imagination of movie lovers, and those who are also a little obsessed with movies by taking over the writing and reading of the day’s weather report for a number of local radio stations. Using the voices of popular movie characters, we turned these live weather reports into something fun and interesting to listen to.