BRIEF
Microsoft wanted to interact with their audience during Ramadan 2016 on social and
Microsoft wanted to interact with their audience during Ramadan 2016 on social and
showcase the features of its products.
IDEA
We introduced tech into the classical 1001 Arabian Nights and released them as
IDEA
We introduced tech into the classical 1001 Arabian Nights and released them as
bite-sized content to help our new age consumer get through the ‘slow moments’
when fasting.
RESULTS
The campaign received an overwhelming response. Compared to the last year’s campaign, the results saw an increase of over 150% in engagement and 3 times
the reach.
INTRO POST
Stay tuned for our #RamadanTales during this holy month and help us think of ways to help the characters do more!
SHAHRAZAD STORY
PROBLEM
Shahrazad forgot her lines! Can you think of a way to help her organize her thoughts and stories? #RamadanTales
SOLUTION
What better way to organize your thoughts and stories than with OneNote!#RamadanTales
ALI BABA STORY
PROBLEM
If only he knew that the treasure could be protected with a simple gesture! Can you guess which feature from Windows 10 can help him? #RamadanTales
SOLUTION
All it takes is a smile! ;) Hello Windows Hello! #RamadanTales
ALADDIN AND JASMINE STORY
PROBLEM
Jasmine asked to go on a journey with Aladdin! While they were there, the prince was eager to know what was going on in the Kingdom. How can Aladdin make sure to stay informed about matters of the kingdom and its citizens? #RamadanTales
SOLUTION
Office 365 from the genie to Aladdin and Jasmin! And it can be yours, too. #RamadanTale
SINDBAD STORY
PROBLEM
Sinbad got tired of being dragged to the Sultan’s palace every day to tell him stories. Can you think of a way to help him out? #RamadanTales
SOLUTION
OneDrive to the rescue! #RamadanTales
EID MUBARAK
THANKS FOR WATCHING
